One of the biggest misconceptions about this industry is that it’s all about products. It isn’t.
It’s about people.
After nearly 50 years in the business, we’ve spoken to thousands of customers.
Some know exactly what they want. Most don’t.
Some walk straight in and head for the product they’ve already researched online.
Others spend twenty minutes walking around the store before building up the courage to ask a question.
That’s something we’ve seen for decades. The funny thing is, most people think they’re the only person asking that question. They’re not.
Whether it’s a first vibrator, a first couples toy, a first prostate massager, or simply a desire to try something different, we’ve heard it all before.
- The uncertainty
- The curiosity
- The embarrassment
- The excitement
Why Magic Touch Fun Exists?
Magic Touch Fun doesn’t exist because the world needed another adult brand.
There are already plenty of great brands out there: Satisfyer, Womanizer, Fun Factory, and Pipedream. They all have their place.
But after decades of helping customers navigate this category, we felt it was time to put our own name behind a range of products.
Not because we manufacture everything.
Not because we think we’ve reinvented the wheel.
Simply because we’ve spent long enough in this industry to know what works, and what doesn’t.
- We’ve seen products that looked fantastic but disappointed customers.
- We’ve seen products that nobody expected much from become bestsellers.
- We’ve seen trends come and go.
And we’ve listened to customer feedback for years.
Eventually, you develop a pretty good understanding of what deserves a place on the shelf.
Our Seal of Approval
That’s what Magic Touch Fun is.
A collection of products we’re comfortable standing behind.
Products that have earned their place in the range. Products that represent good value. Products that we believe deliver on what they promise.
The range continues to evolve and grow every year, but the thinking behind it hasn’t changed.
If it carries the Magic Touch Fun name, it has our seal of approval.
Not just from our team.
Not just from our product testers.
But from years of listening to everyday Australians.
Curiosity Should Never Come With Judgement
The other thing we’ve learnt over the years is that sexuality doesn’t fit neatly into a box.
- Some people are interested in wellness.
- Some are interested in fantasy.
- Some are interested in prostate play.
- Some are curious about rear play.
- Some are exploring with a partner.
Some are simply trying to understand themselves a little better.
And all of that is okay.
- There shouldn’t be stigma attached to curiosity.
- There shouldn’t be embarrassment attached to pleasure.
- There shouldn’t be judgement attached to exploration.
We don’t care where you are on that journey.
We simply want to make sure there’s something on the shelf that helps you take the next step.
Built for Everybody
Magic Touch Fun isn’t built for one type of customer.
- It’s built for everybody.
- For the experienced.
- For the curious.
- For the confident.
- For the nervous first-timer who isn’t quite sure where to start.
Because, at the end of the day, that’s who we’ve always served.
Proudly Australian
Magic Touch Fun is proudly Australian.
Built from decades of experience.
Built from real customer feedback.
Built for Australians.
And while the products may change, the goal remains the same:
To help people explore their sexuality comfortably, confidently and without judgement.
After all, that’s what Club X has been doing for nearly 50 years.
